Viral Marketing
Viral marketing, which is especially effective on the Internet, is a form of marketing in which every new user who interacts with a marketing message plugs her social network into the communication chain.
For example, a social media user who comes across an advertisement that she likes could share this ad with everyone in her social network with the simple click of a button. Each new recipient can also share it with her network. In this way, the advertising message can spread exponentially in a very short period of time.
This is an advertiser’s dream because it costs no extra advertising dollars for the message to reach a huge audience.
Author: Kris Tabetando
Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.
- Connect with Kris:
