Splash Page
A splash page is a web page that is displayed before a user enters a website.
Splash pages generally contain very little content. They often display a logo or welcome message. Most web marketers consider these splash pages to be a waste of time as they don’t help the sale process.
However, some splash pages include a video or animation which marketers use to feature and promote a new product. The page can serve a great purpose if the marketer wants to bring special attention to a new product offering over a short period of time. Every website visitor will view the new product offer before entering the website.
Author: Kris Tabetando
Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.
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