Kicking The Tires
January 15, 2014 | | Kris Tabetando | 0 Comment
Kicking the tires refers to performing due diligence on an investment before investing in it. Like kicking the tires of a car that you are looking to buy as you investigate its reliability and performance.
A website buyer kicks the tires of the website of interest by checking the financials, traffic, and other pertinent data before making the investment.
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