Keyword Density

August 02, 2014  |     |     |   0 Comment

Keyword density in search engine marketing or SEO measures how often a specific keyword appears on a given web page. The more it appears, the higher its density.

When a user performs a keyword search at a search engine, the search engine displays web pages that contain that keyword. Generally, the more this keyword appears on a specific page, the higher the page will be ranked by search engines. The keyword density is high if the keyword appears many times on the page.

However, some SEO firms use keyword stuffing to attempt to trick search engines. This is the practice of inflating the keyword density by repeating the keyword on the page in an unnatural manner.


Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.

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