Fixer-Upper
In websites, fixer-upper websites refer to websites that have suffered declining results like traffic or revenue drops and are being purchased by a buyer who intends to fix the website and improve these numbers.
Websites may suffer declines for various reasons including losing backlinks from authority sites, losing search engine ranking positions due to stiffer competition for keywords, or simply neglect by the website owner.
Like in real estate, acquiring and improving fixer-upper websites can be highly lucrative. The profit margins are significantly higher in website deals than in real estate because the cost to improve a website is much smaller than the cost to fix up a house.
Author: Kris Tabetando
Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.
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