First Mover

December 12, 2013  |     |     |   0 Comment

A first mover is the business that goes into or establishes a niche first before other competitors come in later.

The first mover advantage enables the business to make its brand name synonymous with the industry and establish a strong brand and loyalty among consumers. By the time, competitors come into the niche, the first mover is seen as the number 1 in the sector with respect to market share and brand recognition. Everyone else is competing for the number 2 spot.


Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.

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