Entrances
Entrances is a term used in Google Analytics and other website traffic-measuring software tools to indicate the number of times visitors entered a website via a specific web page.
Website owners tend to focus on attracting visitors to their website’s homepage. However, keyword searches by users in search engines display internal web pages and visitors enter the website through these pages. Each visit into the website via a web page is measured as 1 Entrance to that web page.
It’s very important to website buyers doing due diligence on a website to assess how much traffic enters the website through the homepage versus other internal web pages. Depending on how much time visitors spend on these internal pages, it gives an idea of the value of the content on these internal pages too.
Author: Kris Tabetando
Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.
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