Elevator Pitch
An elevator pitch is a term coined by the venture capital industry which refers to a 30- to 60-second speech that quickly outlines a business idea. The objective is for the investor to quickly understand the business opportunity and decide whether it is worth looking into further.
The idea behind the elevator is that an entrepreneur has the length of an elevator ride to quickly convince an investor in the elevator to invest in the idea. But the elevator pitch is also used in job interviews by job seekers to convince employers and by vendors selling a product or service to convince buyers.
Author: Kris Tabetando
Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.
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