Due Dilgence

July 23, 2014  |     |     |   0 Comment

Due diligence is the extremely important process of investigating a website business by a potential business buyer. This involves studying and verifying the financial and operational performance claimed by the business seller.

This could include studying Google Analytics traffic data, the conversion rates in Google Adwords advertising campaigns, and reviewing Google AdSense financial reports, bank and credit card statements, or even tax returns. It could also include verifying physical inventory or speaking to customers and employees of the business.

In a nutshell, it involves the buyer’s careful verification of all claims made by the business seller about the operation of the business in order to satisfy the buyer that all the claims are accurate.


Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.

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