Anchor Text

August 23, 2013  |     |     |   0 Comment

Anchor Text are the clickable words contained in a hyperlink to a web page. Search engines use anchor text as one of many factors in ranking the quality of a backlink to that web page, and thus, in ranking the linked-to web page.

The keywords in the text help search engines to rank the web page for those specific keywords when users search for these keywords in the search engines.


Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.

    Connect with Kris:
  • linkedin
« Back to Glossary Index

Comments are closed.