Include Expiration Date in your Website Purchase Offer
As a Buyer making an offer to a website Seller, include an expiration date in your written offer. This enables the deal to move forward quicker so you don’t wait forever for a response from the Seller.
Ideally, you want your offer to expire in a minimum of 48 hours. This accommodates any situation in which the parties involved in the transaction may be in different time zones. This gives the Seller ample time to receive, assess, and respond to the offer.
In most cases, you’ll get a counter-offer and you can then begin or continue the negotiation process to a mutually-beneficial conclusion.
A formal written offer prepared by a website broker puts you ahead of the pack of other potential buyers. Including an expiration date proves to the Seller that you are a serious buyer and that you are ready to conclude the transaction quickly.
Of course, as website brokers, we prepare the Offer Letter, which the Buyer authorizes, in transactions that we are involved in. As such, the Buyer doesn’t have to worry about drafting one herself. This makes the process flow much easier for all parties. We then provide advice and facilitate the negotiation process.
So, in order to move your website deals forward faster, include an expiration date in your Offer Letter.
Author: Kris Tabetando
Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.
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