Your Website Asking Price is a Promotional Tool

August 17, 2012  |   How to Buy & Sell Websites   |     |   Comments Off on Your Website Asking Price is a Promotional Tool

Think of your website for sale as a product on a crowded shelf in a supermarket. You must price it competitively for shoppers to check it out. If you overprice, then you get no eyeballs and no sale.

Remember that, unlike at the supermarket, your Asking Price is not your Sale Price. You decide what price you choose to accept for your website. Your Asking Price is simply a promotional tool to attract the maximum number of prospective Buyers. Then, if you have a good website, these Buyers bid up your website to a higher Sale Price.

You know you have a good website. But don’t get caught in the common trap of over-analyzing your website to come up with the perfect Asking Price. You’ll never figure it out.

Set a competitive price with respect to other similar websites in the marketplace. Then let the Buyers out there tell you what your website is worth. You can choose to accept what they offer or refuse it. It’s your website, it’s your call.

If you need help coming up with the right Asking Price as a promotional tool, Contact Us and we’ll assist you.


Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.

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