December 09, 2013  |     |     |   0 Comment

Using comparables is an appraisal or valuation tool to determine the value of an asset such as a website by comparing it to other similar websites that have sold recently.

It is a very common method used in real estate. However, in website transactions, no two website businesses are ever alike. But using the closest comparables possible can provide some guidance as to the price range within which the marketplace could purchase the website for sale.


Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.

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