Click and Mortar

December 09, 2013  |     |     |   0 Comment

Click and Mortar is the business model used by most traditional retailers today which involves serving customers seamlessly in-store and online. It is sometimes also referred to as clicks and bricks.

A customer can thus choose to interact with the business in whichever medium she deems convenient for her. For example, in most cases, a customer can even purchase a product online and pick it up in the physical store.

Author: 

Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.

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