Anchor Text

August 23, 2013  |     |     |   0 Comment

Anchor Text are the clickable words contained in a hyperlink to a web page. Search engines use anchor text as one of many factors in ranking the quality of a backlink to that web page, and thus, in ranking the linked-to web page.

The keywords in the text help search engines to rank the web page for those specific keywords when users search for these keywords in the search engines.

Author: 

Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.

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