“How Much is My Website Worth?”

July 04, 2012  |   How to Buy & Sell Websites   |     |   Comments Off on “How Much is My Website Worth?”

We get this question from prospective clients everyday. The truth is every website is different. So the honest answer to this question is always “It depends…”

It depends on many factors that need to be analyzed very carefully such as:

– Sales and Profit numbers and trends
– Traffic numbers and trends
– Age of the business
– Domain name value
– Industry sector trends and outlook
– Business growth potential
– Proprietary or non-proprietary products
Unique content
– Inventory count (if applicable)
– Advertising methods and costs
– Personnel expertise needed to operate the business
Seller financing
Non-compete terms
– … and so much more!

So as you can see, nobody can give you an accurate website appraisal or website valuation based on just scanning your website pages. No-one knows what your website is worth until they’ve studied it in-depth.

Yes, there are website valuation sites out there that try to provide a specific dollar number. You enter your website URL and a few seconds later, they estimate your Traffic, Sales, and Website Value. It is always incorrect. Use these website valuation tools for fun and nothing else.

Have a professional website broker study your website business in detail and then place an estimated value on your website. This estimate will be based on real data and information as well as the broker’s experience.

And a professional estimate always takes the buyer’s Return on Investment into consideration. Because utimately, your website is worth whatever a buyer is willing to pay for it. Show the buyer how he can get a good ROI and that buyer will comfortably pay your asking price.

Let us perform a free website valuation on your website and sell your website.


Kris Tabetando provides mergers & acquisitions (M&A) advisory and brokerage services to Internet companies. He also partners with investors to acquire & manage Internet businesses.

    Connect with Kris:
  • linkedin

Comments are closed.

Related Posts